I’m a UX / UI designer and creative lead who is passionate about crafting beautiful and useful digital products and experiences.
-
I have an innate grasp of brand propositions and how to translate these into meaningful design solutions, from conception to the end product. And my work is driven by design, technology and the pursuit of excellence, putting customer experience at its heart.
My work spans a wide range of industries from fashion and lifestyle to banking, telecoms, food and drink and entertainment. I’ve collaborated with some of the world’s biggest brands including Philips, Nike, Huawei, Lloyds, BT, Coca-Cola, Heineken, Virgin, EA and Tommy Hilfiger.
And I’ve been employed by some of the most illustrious digital agencies. I spent 10 years at AKQA, when it was Agency of the Decade, where I progressed through the ranks to Creative Lead in Amsterdam.
With my drive and passion, I’m the go-to person when clients and team members run into difficulty. I stay calm under pressure, ideal when it comes to pitching and presenting, and am highly adaptable. I also thrive on encouraging creativity by nurturing talent, promoting a positive atmosphere of innovation and a better understanding of the creative process.