Saeco Avanti App

World's first connected fully automatic coffee machine

First shown in concept form at IFA 2013, The Saeco Avanti mobile app is a digital innovation that redefined Philips' market position, adding $500m to its brand value. The app connects to the GranBaristo Avanti coffee machine via Bluetooth. Working with Philips from concept through to UX, design and prototyping, the final product allows coffee connoisseurs to customise their favourite beverages, create queues and save and share. There are also step-by-step video and article setup and cleaning guides.

Client : Philips & Saeco    Agency : AKQA

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