Tommy Hilfiger

Creative Lead / UX & UI designer

Brief : We were tasked with redesigning the Tommy Hilfiger global site to create a more seamless experience for consumers.

Approach : Working with the development team, we looked at user journeys and the best ways to integrate campaign-driven editorial content, making it relevant and easy to purchase, to drive ecommerce and provide a one-stop-shop. The responsive modular layout was designed to adapt depending on the content through a flexible and easy-to-use CMS system.

Client : Tommy Hilfiger    Agency : AKQA